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Alliance MMA Announces Partnership with Nova Signa Business Development

NEW YORK–(BUSINESS WIRE)–(“Alliance MMA” or the “Company”) (NASDAQ: AMMA), the only
publicly-traded professional mixed martial arts (MMA) company that
unifies elite regional promotions and aspiring MMA champions, announced
today the formation of a promotional partnership with Nova
Signa Business Development, Inc.
(“Nova Signa”), a fully integrated
consulting firm that specializes in sales, marketing and branding
initiatives.

While Alliance MMA has continued to make positive strides in achieving
our stated objective of producing at least 125 regional MMA events per
year, which in turn facilitates attracting national brand sponsorships,
it is equally critical that we capture significant sponsorship revenue
at the local event level,” said Paul Danner, Chief Executive Officer of
Alliance MMA. “Towards that end, we recently redeployed Scott Viscomi as
the Company’s Director, Event Sales & Marketing. In his new capacity,
Scott is tasked with creating an independent national sales force,
fortified with existing local merchant relationships, through which
Alliance MMA expects to substantially increase our local event-related
revenue. This vital new initiative was launched in September, and we
expect to begin seeing results during the 4th quarter of this
year.”

Beyond leading the Company’s independent sales force, Mr. Viscomi will
also work closely with the Nova Signa team to explore additional
event-centric sponsorship opportunities to bolster the Company’s revenue
and profitability. Steeped in the combat sports space, Nova Signa
intends to identify and secure key incremental sponsorship relationships
for the Company’s ten branded promotions across the country.

We are extremely excited to capitalize on the chance to work with
Alliance MMA,” said Chris Moore, President and Founder of Nova Signa.
We believe their vision of uniting the best regional MMA promotions
under a single, coordinated enterprise, and creating a persistent
presence in each of the top media markets, will result in meaningful
marketing opportunities for us to assist in developing on both the local
and national levels.”

Alliance MMA currently operates in 13 of the top 30 Nielsen Designated
Market Areas (DMA), including each of the top five. With the goal of
unifying elite regional promotions and fostering the development of
aspiring MMA champions, the Company produces professional MMA events
through New Jersey-based Cage Fury Fighting Championship,
Washington-based Combat Games MMA, Indiana-based Hoosier Fight Club,
Tennessee-based V3Fights, Maryland-based Shogun Fights, Ohio-based Iron
Tiger Fight Series, Florida-based Fight Time Promotions, Georgia-based
National Fighting Championship, Southern California-based SoCa Fights,
and Nebraska-based Victory Fighting Championship.

About Alliance MMA, Inc.
Alliance MMA (NASDAQ: AMMA) is a
professional mixed martial arts (MMA) company that brings together the
best regional productions. Alliance MMA’s mission is to identify and
cultivate the next generation of fighters and champions for the Ultimate
Fighting Championship (UFC) and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA
umbrella, the organization aims eventually to host in excess of 125
events per year, showcasing more than 1,000 fighters. Alliance MMA is
also dedicated to generating live original sports media content,
attracting an international fan base, and securing major brand
sponsorship revenue for live MMA events, digital media, and Alliance MMA
fighters.

MMA is the world’s fastest-growing sport with worldwide fans of
approximately 300 million according to sports marketing research firm
Repucom. MMA is a full contact sport that allows a wide range of
fighting techniques, including striking and grappling from various
martial arts and disciplines including boxing, wrestling, Brazilian jiu
jitsu, karate, and Muay Thai. Professional MMA fights are legal and
regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring
businesses that engage in the promotion of mixed martial arts (MMA)
events. In 2016, the company completed an initial public offering that
culminated in a listing on the NASDAQ stock exchange. Alliance MMA is
the only mixed martial arts promotion company that is publicly-traded.

For more information, visit www.alliancemma.com.

Forward-Looking Statements
This press release contains
forward-looking statements within the meaning of the federal securities
laws. These statements relate to anticipated future events, future
results of operations or future financial performance. In some cases,
you can identify forward-looking statements by terminology such as
“may,” “might,” “will,” “should,” “intends,” “expects,” “plans,”
“goals,” “projects,” “anticipates,” “believes,” “estimates,” “predicts,”
“potential,” or “continue” or the negative of these terms or other
comparable terminology. Actual results may differ materially from
historical results or those indicated by these forward-looking
statements as a result of a variety of factors including, but not
limited to, those discussed under the heading “Risk Factors” in our
Annual Report on Form 10-K for the year ended December 31, 2016 filed
with the Securities and Exchange Commission on April 17, 2017. Alliance
MMA encourages you to review other factors that may affect its future
results in its other filings with the Securities and Exchange Commission.

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